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The counterintuitive way to be more persuasive | Niro Sivanathan in Unsorted Other Videos | Science Flicks
 
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The counterintuitive way to be more persuasive | Niro Sivanathan

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

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Indexed: 05/01/2021 22:03
Views: 313
Source: TED

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