Unsorted Video Please help us out, and choose an appropriate category for this video:
The counterintuitive way to be more persuasive | Niro SivanathanWhat's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion. |